CS Advanced Level
Strategic Management glossary
Every term this guide defines, A to Z, each with the chapter that teaches it. Open it when a word in a question is unfamiliar, and test yourself on it in the last week: cover the definition and say it in one sentence.
5 terms from the free first chapter
D
- Deliberate strategy
Develops through intended, planned action (the design lens), covered in depth in the chapter on strategy development processes.
Taught in Overview of strategic management
- Design lens
Views strategy as a deliberate, rational process of analysis and planning by top management.
Taught in Overview of strategic management
E
- Emergent strategy
Develops as a pattern that emerges from a stream of actions over time, not fully planned in advance, as the chapter on strategy development processes explains.
Taught in Overview of strategic management
- Experience lens
Views strategy as building incrementally on individual and organisational experience and culture, rather than pure analysis.
Taught in Overview of strategic management
I
- Ideas lens
Views strategy as emerging from variety and innovation generated throughout the organisation, not only decided at the top.
Taught in Overview of strategic management
The full glossary adds every term from the other 15 chapters, A to Z, each with the chapter that teaches it.