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Paper PFM 12

Strategic Management in the Public Sector

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The aim of this subject is to provide the learner with the knowledge and skills required to undertake the management of the public sector/public sector organisation’s resources in order to achieve its goals and objectives. In particular, the learners will be equipped with the skills necessary to set the objectives, analyse the competitive environment, analyse the internal organisation environment, evaluate strategies and ensure that these are rolled out across the entire public sector/public sector organisation.

On completion, a candidate should be able to

  • Define the terms “strategy” and “strategic management” and explain the different approaches to strategy and the relevance of strategic management to the public sector.
  • Undertake internal, external and SWOT analyses in the public sector.
  • Formulate global level, corporate level, business level and operational level strategies at the National and County government level.
  • Choose strategies based on suitability, acceptability and feasibility.
  • Implement strategies depending on organizational structure, organizational culture, level of technology and other considerations.
  • Set performance standards, measure actual performance, undertake performance evaluation and take corrective action.
  • Describe the importance of various strategy documents such as medium-term plans, annual workplans, county sectoral plans, county integrated development plans and annual development plans. Certified Public Finance Manager (CPFM) - July 2024

Content

  1. 1

    Introduction to Strategic Management

    Define the terms “strategy” and “strategic management” and explain the different approaches to strategy and the relevance of strategic management to the public sector.

    1. 1.1

      Definition

      1. f Strategy and Strategic Management

    2. 1.2

      Approaches to Strategy

    3. 1.3

      Strategic Lenses

    4. 1.4

      Distinction between Strategic Management in Private Sector and Strategic Management in Public Sector

    5. 1.5

      Structure of the Public Sector in Kenya and relevance to strategy

  2. 2

    Strategic Analysis

    Undertake internal, external and SWOT analyses in the public sector.

    1. 2.1

      Organization’s Mission, Vision and Values

    2. 2.2

      External Analysis using Porter’s Diamond

    3. 2.3

      External Analysis using the PESTEL Framework

    4. 2.4

      External analysis using the Porter’s Five forces

    5. 2.5

      Internal Analysis using the 7-S McKinsey Framework

    6. 2.6

      Internal Analysis using the Porter’s Value Chain

    7. 2.7

      SWOT Analysis

  3. 3

    Strategy Formulation

    Formulate global level, corporate level, business level and operational level strategies at the National and County government level.

    1. 3.1

      Global Level Strategies

    2. 3.2

      Corporate Level Strategies as guided by the BCG Matrix

    3. 3.3

      Business Level Strategies for goods and services as per Ansoff

    4. 3.4

      Operational Level Strategies based on Porters generic Strategies

    5. 3.5

      Formulating Strategies at Central Government Level and County Government Level

  4. 4

    Strategic Choice

    Choose strategies based on suitability, acceptability and feasibility.

    1. 4.1

      Choosing Strategies based on Suitability

    2. 4.2

      Choosing Strategies based on Acceptability

    3. 4.3

      Choosing Strategies based on Feasibility

  5. 5

    Strategy Implementation/ Execution

    Implement strategies depending on organizational structure, organizational culture, level of technology and other considerations.

    1. 5.1

      Organizational Structure

    2. 5.2

      Organizational Culture

    3. 5.3

      Leveraging on Technology

    4. 5.4

      Process Improvement and Quality

    5. 5.5

      Managing People for Success

  6. 6

    Strategy Control

    Set performance standards, measure actual performance, undertake performance evaluation and take corrective action.

    1. 6.1

      Setting Performance Standards

    2. 6.2

      Measuring Actual Performance

    3. 6.3

      Analysing Performance variation

    4. 6.4

      Taking Corrective Action

  7. 7

    Strategy Documents

    Describe the importance of various strategy documents such as medium term plans, annual workplans, county sectoral plans, county integrated development plans and annual development plans.

    1. 7.1

      Overall Organizational, Departmental and Agency Strategic Plans

    2. 7.2

      Strategy issues at national government (Medium Term Plans and Annual Work Plans)

    3. 7.3

      Strategic issues at County Government (County Sectoral Plans, County Integrated Development Plans, Annual Development Plans and Work Plans)