Paper 0413 541 02A

ENTREPRENEURSHIP

This unit covers the competencies required to apply entrepreneurship skills in the workplace. It involves demonstrating an understanding of an entrepreneur, entrepreneurship, and self-employment, identifying entrepreneurship opportunities, determining forms of business and finances, applying entrepreneurial motivation, developing business innovative strategies, and developing a business plan.

On completion, a candidate should be able to

Demonstrate understanding of an entrepreneur
Demonstrate understanding of Entrepreneurship and self-employment
Identify entrepreneurship opportunities
Determine forms of business and finances
Apply entrepreneurial motivation
Develop innovative business strategies
Develop Business plan

Content

1
Demonstrate understanding of an entrepreneur
Demonstrate understanding of an entrepreneur
1. 1.1
  Definition of an entrepreneur
2. 1.2
  Role of an Entrepreneur in business
3. 1.3
  Contributions of Entrepreneurs to National development.
4. 1.4
  Types of entrepreneurs
5. 1.5
  Ways of becoming an entrepreneur are determined.
6. 1.6
  Characteristics of Entrepreneurs are identified.
7. 1.7
  Factors affecting Entrepreneurship development are identified
8. 1.8
  Entrepreneurship culture in Kenya
9. 1.9
  Born or made entrepreneurs
2
Demonstrate understanding of Entrepreneurship and self- employment
Demonstrate understanding of Entrepreneurship and self- employment
1. 2.1
  Concepts of entrepreneurship and self-employment.
2. 2.2
  Importance of self-employment.
3. 2.3
  Requirements for entry into self- employment.
4. 2.4
  Role of an Entrepreneur in business
5. 2.5
  Contributions of Entrepreneurs to National development.
6. 2.6
  Entrepreneurship culture at the workplace.
3
Identify Entrepreneurship opportunities
Identify Entrepreneurship opportunities
1. 3.1
  Sources of business ideas.
2. 3.2
  Business ideas and opportunities.
3. 3.3
  Evaluation of business ideas.
4. 3.4
  Business life cycle.
5. 3.5
  Legal aspects of a business.
6. 3.6
  Product demand assessment in the market strategies.
7. 3.7
  Business environment.
8. 3.8
  Factors to consider when evaluat- ing business environment.
9. 3.9
  Entrepreneur awareness at the workplace.
4
Determine forms of business and finances
Determine forms of business and finances
1. 4.1
  Forms of businesses.
2. 4.2
  Sources of business finance.
3. 4.3
  Factors in selecting sources of business finance.
4. 4.4
  Problems of starting and operating SSEs.
5
Apply entrepre- neurial motiva- tion.
Apply entrepre- neurial motiva- tion.
1. 5.1
  Entrepreneurial motivation
2. 5.2
  Internal and external motivation factors.
3. 5.3
  Motivational theories
6
Develop innovative business strategies
Develop innovative business strategies
1. 6.1
  Creativity in business.
2. 6.2
  Innovative business strategies
3. 6.3
  Linkages with other entrepreneurs.
4. 6.4
  Incorporation of ICT in business growth and development.
7
Develop Business Plan
Develop Business Plan
1. 7.1
  Components of a business plan
2. 7.2
  Business description
3. 7.3
  Marketing Plan
4. 7.4
  Organizational/Management Plan
5. 7.5
  Production/operation plan
6. 7.6
  Financial plan
7. 7.7
  Executive summary
8. 7.8
  Presentation of Business Plan